Sony mobile communication of Japan will launch a new smartphone next week in China and Taiwan. Jonathan Lin, general manager of Sony Mobile’s Taiwan branch said at the announcement that new phone is specifically designed for taking self – portraits.
The new phone Sony Xperia C 3 will be available first in China in three versions for the top three telecom operators in country. Company has not revealed the price for China yet. However it will cost NT$9,900 (US$330) in Taiwan.
The phone is just 7.6 mm thin and weighs 150g, making it a super-portable smartphone that fits in anywhere. It is available in three Colour options black, white and mint.
The mobile has a 5.5 inches HD (1280 x 720 pixel) Triluminos display supported by Bravia Engine 2 and is powered by a 1.2GHz quad-core Qualcomm Snapdragon processor coupled with Adreno 305 GPU and 1GB of RAM. Phone has a inbuilt storage of 8GB with expansion up to 32 GB by microSD card.
The mobile has a 2500mAh battery, which is evaluated to deliver up to 24 hours of talk time and 1,071 hours of standby time.
The highlight feature of the Xperia C3 is its 5-megapixel front camera, with a LED flash. Its front-facing camera features a wide-angle view to capture a group selfie without unnecessary squeezing inside the image. It allows users to capture more in the frame when clicking a self-portraits (selfies). It also comes with 8-megapixel autofocus rear camera along with LED flash.
“The C3 launch also marks Sony Mobile’s latest foray into Taiwan’s 4G LTE market, which is forecast to pick up in the second half of the year thanks to greater marketing efforts by local carriers”, Lin said. He also said that Sony Mobile remains confident in its growth in Taiwan this year despite a recent downward revision of its 2014 global smartphone shipment target from 50 million to 43 million units.
Source : Focus Taiwan